Business & Market Development

Expertise from Strategy to Business Development

Companies should more than ever focus on efficient, agile, and creative market development practices to struggle and compete among others. They need to focus on customer expectations and optimize their business development actions with measurable results to make a fair return on investment. Our Business & Market Development practice is a key contributor to achieve business objectives and increase shareholder value. UpWider helps organizations gain market shares, design innovative and disruptive products and services, and also build and implement business strategy.

Our expertise

Gain market shares, design innovative and disruptive vision to roll out business strategy.

  • Business Strategy

  • E-business & Digital (Strategy to Execution)

  • Market Analysis
  • Marketing & Communication Strategy
  • Price & Yield
  • Retail Strategy

Achieve business objectives & increase business market share.

  • Branding & Positioning
  • Customer Journey

  • Digital Marketing

  • Product & Service Management
  • Segment Management
  • Strategic & Operational Marketing
  • Trade Marketing
  • UX/UI Design

Focus on customer expectations & portfolio capabilities. Optimize business development actions.

  • Commercial & Sales Management
  • CRM Management
  • Customer Intelligence
  • Customer Management
  • Growth Hacking
  • Loyalty Management
  • Market Automation
  • Value Management

Achieve business objectives through targeted communications and digital campaigns.

  • Acquisition, Activation & Retention Management
  • Communication Strategy & Operation
  • Community Management
  • Content Management
  • Media Strategy
  • Traffic Management
  • UX Copywriting
Opening quotation mark

The best advertising is done by satisfied customers.”

Philip Kotler, Mathematician and Economist

Some of our tools

CRM

Customer Journey

Media Strategy

Market Automation

SEO, SEA, Web Analytics

Social Media

UX, UI

Agile

and many more…

In our team

Project Manager Business, Go-to-market Manager, Product & Segment Manager, UX/UI Designer, Marketing & Communication Director, E-commerce Manager, Sales & Key Account Manager, Trade Manager, Brand Manager, Digital Manager
Project Manager Business, Go-to-market Manager, Product & Segment Manager, UX/UI Designer, Marketing & Communication Director, E-commerce Manager, Sales & Key Account Manager, Trade Manager, Brand Manager, Digital Manager

The experts opinion

“UpWider helped me solve business and marketing issues with a high level of efficiency and proactivity. They provided me the exact digital expertise that the company needed at the time. I was satisfied by their commitment that allowed me to increase the success of my department.”
GillesCommunication & Digital Director
“As a Partner in the Retail and DTC expertise for over 4 years, I have developed with UpWider an approach based on the best international use cases of the market. From brand building to international expansion, our methodology brings added value in a two-year plan with sustainable profitable growth and brand engagement results. Our role is to deliver an efficient solution through a management consulting service.”
GuillaumePartner
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